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Marketing-Cloud-Personalization Test Book - Well Marketing-Cloud-Personalization Prep

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q121-Q126):

NEW QUESTION # 121
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A. Know, understand, personalise, engage, analyse
B. Data-in, understand, engage, data-out, analyse
C. Profile, insight, understand, act, analyse
D. Identify, understand, decide, act, analyse

Answer: D

NEW QUESTION # 122
Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Web SDK
B. Javascript Beacon
C. Visual Editor
D. Web Extension

Answer: C

Explanation:
TheVisual Editorin Interaction Studio allows business users to create and edit campaigns directly on their website using a simple overlay interface.
This feature enables non-technical users to manage personalization and campaigns without needing coding skills.
Reference: Salesforce Interaction Studio Documentation - Visual Editor Overview.

NEW QUESTION # 123
Which development language is used to code the sitemap?

A. Javascript
B. Python
C. Ampscript
D. jQuery

Answer: A

NEW QUESTION # 124
What attribute and value is passed in the event API request for returning server side campaigns?

A. Server side are always returned
B. Source = Server
C. Server Side messages = 1
D. Server side = true

Answer: B

Explanation:
In theEvent API requestfor returning server-side campaigns inSalesforce Interaction Studio (IS), the attributeSourcewith the valueServeris used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.

NEW QUESTION # 125
What are two types that real time interaction management helps marketers to personalize the customer

A. Data Storage
B. Orchestration
C. Data Aggregation
D. Next best Action

Answer: B,D

Explanation:
Real-time interaction managementin Interaction Studio helps marketers personalize the customer experience by:
* Next Best Action (Answer C):
* Recommends the most relevant content, offer, or action for a user based on real-time data and predictive models.
* Orchestration (Answer D):
* Ensures personalized messages are delivered across all channels seamlessly, maintaining a consistent customer journey.
References:
* Salesforce Interaction Studio Documentation - Real-Time Interaction Management

NEW QUESTION # 126
......

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